Protect Your Merchant Account With Secure Payments
Are your current payment processing methods secure? The Payment Card Industry Data Security Standards were created to make sure payment gateways keep your data secure. Payment Card Industry payment gateways are fully compliant with all Payment Card Industry Data Security Standards. This gateway system provides vital protection for e commerce merchants that process credit cards. Payment Card Industry (PCI) Data Security Standard (DSS) is the world wide standard for consumer data protection across the payment industry. The regulation is used to protect credit card information from being stored, processed or transmitted by non PCI certified entities. PCI standards require organizations that handle bank cards to conform to security standards and follow certain levels of requirements for testing and reporting. The Standard offers a single approach to safeguarding sensitive data for all card brands. Each card type has a different name for PCI. Master Card - Site Data Protection (SDP) Program. VISA - Cardholder Information Security Program (CISP). American Express - Data Security Requirements. Discover - Discover Information and Security Compliance (DISC). Consequences for failing to comply with all data security regulations are very serious. Fines and penalties, starting at $25,000, may be accessed against the merchant banks. The banks immediately pass responsibility and liability for the fines directly to the merchant. Merchant accounts may be restricted and can be terminated on a permanent basis. The easiest way to guarantee protection for your business and your customers is to use a PCI certified e commerce processing gateway. A PCI certified gateway meets all the stringent standards demanded for PCI compliance. The gateway automatically updates all changes to PCI security, keeping you continuously protected. Using a PCI certified gateway is simply the smart way to safeguard your online business. Tina Brandon has been involved in the payment processing industry for the past 15 years. During that time she has worked with US and international banks, processors, sales organizations offering a range of electronic payment processing solutions. She is currently Vice President of TransNetSecure. www.Transnetsecure.com 972-986-8450
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Keeping more clients with better customer service
Keeping more clients with better customer service One thing we have to keep in the forefront of our minds as our business begins to grow is the power of customer service. After all, we are all in the business of fixing problems. Every client you have right now is your client because he or she had a problem and you fixed it, simply put. Never thought of it that way, this fact is true, and the reason you are reading this right now is, there is something you want to do better, or want to begin doing so in essence you are looking for a solution as all your clients are, when they call you. If we can remember this from the company level then we will look at customer complaints from a different perspective. When a customer complains, about a service or product, he/she does not really care about your product or service, what they care about is the problem they were, having in the first place that is as of yet unresolved. Your client has made a purchase from you, for you to fix there particular problem and your solution has come up short. The only thing that the client is looking for is to have his original problem fixed. Below is and example of customer service explained and how it has saved one client and created an onslaught of referrals from this client. Let us assume one of our clients calls in and begins to complain about how long it took our company to repair his pc. He also tells us there is another company online that does remote support and they have a 24×7 30 sec response time. In addition, it took us 1 hour to respond and 15 minutes for repair. So what do we do, the product he purchased (DirectTek core) clearly states response time to calls are 2-4 hours and our (DirectTek pro) has a 30 second response time and repairs average 8 minutes. Clearly, our client has purchased the wrong product and what he is upset about is the solution we presented does not fit his needs. The biggest mistake we could make at this point is putting the blame on the client. We could tell him that when we presented our solution to you, it was your company that chose the core product; furthermore, our response times are clearly indicated. We would be right in telling him that but we would probably be with one less client. Instead, we choose to use the opportunity as an up sell versus a loss of a client. we would tell the client in this example, “Sir we are sorry we did not live up to your expectations, but we do have a product that is better suited to you needs and at this time we would like to offer you our DirectTek pro. This solution will resolve your downtime issues and due to you being unsatisfied with our other product we will offer it to you at a 10% discount rate with one month free”. For us to do this our profit margin on that sale will be less then usual. We also have to give him a month free (more loss) but remember the client has already purchased the first product(profit) now he purchases a second product (profit) and he will tell his colleagues about how great our company is, (word of mouth) all in all I think the customer service went a long way. Good customer service does not have to be performed only in the face of problems though. One of the most profitable forms of customer service comes in the form of cross selling. Let’s use our insurance broker as an example. One of our clients (Associated Management) implemented a cross sale, customer service plan here’s how it works. They specialize in worker’s compensation they also carry automobile, fleet, and life insurance. They implemented a customer service call center which would call there existing customer to make sure they were happy with there current insurance solutions. They then began the up sell process of explaining to them the discount they would receive by converting there fleet, life and automobile insurance over to them. As well as making it more convenient to the client by having to only, keep track of one company instead of dealing with multiple companies. It lead to an 11.3% increase in revenue (recently implemented give us some time) Conclusion: Stay in the business of fixing problems and you will stand a better chance of staying in business.12 Years as an I.T. professional, jobs involve but not limited to Help Desk manager,Jr Admin, Sr.Admin,MIS Director,MIS Account Manager/purchaser,Technical Outsource Coordinator,Software Trainer,Network Design. Currently I.T. Consultant
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